When it comes to modern SEO, there are many myths surrounding the best practice methods to implement to your campaign. There are forums and sites all around the World, which give an individual perspective on the way to do things and not to do things.
One thing is for sure, SEO is an art every bit as much as a science. Some sites I look at give damning reviews about so called 'Black Hat' techniques. True, there are some big no no's when it comes to SEO, but many optimisation companies go too far when describing the rules in SEO.
Who decides what works? Which rules work better for which websites? Where is the set of laws of for SEO? Well, there is no bible for SEO, and I have found over the last 5 years that it is very much a suck it and see kind of industry. Getting the right blend of SEO techniques differs for every industry, and that's why it's such an interesting and varied method of marketing.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Monday, 27 April 2009
Thursday, 25 September 2008
What is SEO?
Well without spelling it out in too many words, it's simply marketing for your shop. With a high street store you need to have people either walk past your shop front, or you have to reach them through other mediums, like TV, radio or print.
With a website it's not quite the same, as potential customers cannot stumble across your site without it being around in the search engines. SEO helps your site become visible to people searching for phrases related to your industry (we will look at 'Keywords / Key Phrases' later).
So unless you want to pay a fortune on Adwords and Pay Per Click on the main search engines, then it's time to take SEO seriously...
With a website it's not quite the same, as potential customers cannot stumble across your site without it being around in the search engines. SEO helps your site become visible to people searching for phrases related to your industry (we will look at 'Keywords / Key Phrases' later).
So unless you want to pay a fortune on Adwords and Pay Per Click on the main search engines, then it's time to take SEO seriously...
Tuesday, 5 August 2008
Website Optimisation
I have been optimising websites for over 6 years now, and it really is one industry where life long learning is paramount. I am not a website designer, I just optimize and I only just manage to keep up with the ongoing changes by Google, Yahoo and the other major search engines.
As the main search engines keep updating the spiders (robots) they deploy every day, it's important to know what they like. Also, it's just as important to understand what they don't like. Either way, I keep reading and posting and interacting with other specialists in this field, and that's why I'm staying up the rankings.
As the main search engines keep updating the spiders (robots) they deploy every day, it's important to know what they like. Also, it's just as important to understand what they don't like. Either way, I keep reading and posting and interacting with other specialists in this field, and that's why I'm staying up the rankings.
Subscribe to:
Posts (Atom)