Many SEO'ers come unstuck as they are not dedicated to the topic or subject matter. Let me explain....
If you out-source your website optimization then you are giving your shop and the contents to someone who probably doesn't understand your industry. If you sell flowers on your site, and ask a company to create a landing page to get up the rankings for 'flower delivery manchester', then there is a good chance the company you use would not know where to start. For this reason they would probably fill the page with a few keywords they think are relevant, then fill the rest of the page with generic rubbish. This is not good seo practice and never will be!
Think of your keyphrases, decide on the density then write some good content - you know your business better than anyone- and Google loves fresh, new, appropriate text.
Showing posts with label google. Show all posts
Showing posts with label google. Show all posts
Sunday, 16 November 2008
Tuesday, 5 August 2008
Google optimisation
Google is still the biggest search engine, in terms 0f users, despite the others catching up a little. It has around 60% of all searches on the internet, and is the holy grail when it comes to optimisation and key phrase rankings.
The best and worst thing about Google for people wanting to succeed, is the fact that they try their very best to keep the search results pure.
It's the best reason because it stops the majority of rubbish getting to the top of the rankings by using spamming techniques. It's a bad thing because it means there is no easy fix, no rapid rankings, no magic formula to getting to number 1. That's right, pay £10,000 and ask someone to get you to number one on Google for a moderately difficult phrase and it just won't happen. Or at least it will happen for a week then you'll drop back down to number 132, and by then the cheque has cleared and it's back to square one.
Keep watching and I'll be posting some more blog on SEO later.
The best and worst thing about Google for people wanting to succeed, is the fact that they try their very best to keep the search results pure.
It's the best reason because it stops the majority of rubbish getting to the top of the rankings by using spamming techniques. It's a bad thing because it means there is no easy fix, no rapid rankings, no magic formula to getting to number 1. That's right, pay £10,000 and ask someone to get you to number one on Google for a moderately difficult phrase and it just won't happen. Or at least it will happen for a week then you'll drop back down to number 132, and by then the cheque has cleared and it's back to square one.
Keep watching and I'll be posting some more blog on SEO later.
Website Optimisation
I have been optimising websites for over 6 years now, and it really is one industry where life long learning is paramount. I am not a website designer, I just optimize and I only just manage to keep up with the ongoing changes by Google, Yahoo and the other major search engines.
As the main search engines keep updating the spiders (robots) they deploy every day, it's important to know what they like. Also, it's just as important to understand what they don't like. Either way, I keep reading and posting and interacting with other specialists in this field, and that's why I'm staying up the rankings.
As the main search engines keep updating the spiders (robots) they deploy every day, it's important to know what they like. Also, it's just as important to understand what they don't like. Either way, I keep reading and posting and interacting with other specialists in this field, and that's why I'm staying up the rankings.
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