Keywords

It's just so important that 'Keywords' are in your thoughts when setting up your site. The engines like to see a theme on a page or whole site. Try to imagine what your customers are going to type into a search box when potentially looking for your products or services.

Depending on how many phrases you come up with, you will then need to work out how many pages to create. Try to work around the 4-6 keywords per page, unfortunately this means if you come up with 500 key phrases, then you'll need about 100 pages! But, when needs must...

What is SEO?

Well without spelling it out in too many words, it's simply marketing for your shop. With a high street store you need to have people either walk past your shop front, or you have to reach them through other mediums, like TV, radio or print.

With a website it's not quite the same, as potential customers cannot stumble across your site without it being around in the search engines. SEO helps your site become visible to people searching for phrases related to your industry (we will look at 'Keywords / Key Phrases' later).

So unless you want to pay a fortune on Adwords and Pay Per Click on the main search engines, then it's time to take SEO seriously...