Keyword density in SEO

What is keyword density and how does it help a website in the search engines? Well, it's all about the word 'theme'.

When a search engine turns up at a website to refresh the cache for the page, the thing it really wants to decide is what the page on that site is all about. Have a mix of different links and no real theme to the phrases, and the spider will struggle to keep up with what you want to get ranked for. Implement a good ratio of target key phrases into the text, anchor links and meta details, and you are half way to getting ranked higher due to a good keyword density.

SEO Relevant Content

Many SEO'ers come unstuck as they are not dedicated to the topic or subject matter. Let me explain....

If you out-source your website optimization then you are giving your shop and the contents to someone who probably doesn't understand your industry. If you sell flowers on your site, and ask a company to create a landing page to get up the rankings for 'flower delivery manchester', then there is a good chance the company you use would not know where to start. For this reason they would probably fill the page with a few keywords they think are relevant, then fill the rest of the page with generic rubbish. This is not good seo practice and never will be!

Think of your keyphrases, decide on the density then write some good content - you know your business better than anyone- and Google loves fresh, new, appropriate text.