Keyword density in SEO

What is keyword density and how does it help a website in the search engines? Well, it's all about the word 'theme'.

When a search engine turns up at a website to refresh the cache for the page, the thing it really wants to decide is what the page on that site is all about. Have a mix of different links and no real theme to the phrases, and the spider will struggle to keep up with what you want to get ranked for. Implement a good ratio of target key phrases into the text, anchor links and meta details, and you are half way to getting ranked higher due to a good keyword density.

Link Building

Every website needs to have a theme, and to help create a theme the site should have permanent backlinks.

Basically a backlink is a hyperlink that points to your website from another website. The text that is displayed on a hyperlink is called the 'anchor text', and this is the phrase that the search engines will associate with your website.

Here is an example. If I wanted my own website to be popular for the phrase 'kitchen appliances', I would try to get other sites to point to mine like this: kitchen appliances.

The other important thing about link exchanging, is to try to make sure the site pointing to yours is about the same subject. The link I have placed just above won't mean an awful lot to Google, as this site is about Website Optimisation in Sheffield, not Kitchen Appliances!