Search engine marketing (SEO Sheffield) refers to the online promotion of different websites in the search engine. The short form of search engine marketing is SEM. This process is carried out by all the leading search engines like Google, Yahoo, MSN etc. There will be provided advertisement of different websites in the search engine so that one can come to know about the existence of the website which might be providing certain sorts of services or applications.
The process of search engine marketing is also a process of providing the advertisements about different websites. The different processes used in search engine marketing are search engine optimization, paid placement, contextual advertising and paid inclusion. Firstly the content of the website is well built and put in the search engine. With the help of search engine optimization full detailed and informative contents are created in the web pages along with suitable keywords and links.
For the real benefit of search engine marketing paid placements are being created in the web pages. There will be ad links and images in different web pages. Each time a searcher or any person clicks the link a specific amount is being paid into the account of the host of the website. The amount paid to the host depends upon the keywords and keyword phrases which are mostly searched. There is no source of bidding done for any sort of advertisement in the web page.
There is also a provision called cost per click with which the advertisers or publishers pay an particular amount of money to the search engines when a user click the advertisement and opens that website. The contextual advertising is provided for those websites which are well known and are frequently being browsed. The search engine earns as many times as the keyword is being clicked and the corresponding website is being browsed. Paid inclusion involves payment made by the advertisers who include new links and contents in the pre-existing websites available in the search engine.