With the ecomony slowing down over the last year, many companies are looking for an alternative way to increase sales and most importantly, profitability.
It would be an easy option to throw more money into local print advertising, or to spend more on Pay Per Click to get instant website traffic. The smart way to move forward long term would be SEO- there are so many advantages and this can be considered a long term investment as appose to a short term solution.
When you cancel the print subscription, when your pay per click balance runs out, the traffic stops. The sales stop. With SEO, this doesn't happen- with the right company in place maintining basic SEO the traffic continues and grows with no extra cost.